The planning and design process facilitates client feedback and quick iteration.
The landing page includes a number of modules which focus on athletes, influencers, campaign apparel, social media integration, and more.
The scale of the campaign is underlined by the homepage takeover, featuring changing panels which introduce the stars and their equipment.
Our design balances product-focused marketing with informational and aspirational features, to increase campaign awareness.
On-message cards complement the campaign, featuring prominently on the ecom site to drive awareness.